Reza Ghaedi – Marketing Expert: Delivering Excellent Results
North American Real Estate Industry | Passionate about E-business + BI + AI + XR + Advanced Modeling + Modular Approach + Complexity Science
With two decades of experience in B2B sales and marketing, particularly within the real estate industry, Reza Ghaedi has played a pivotal role in enhancing and accelerating strategic marketing decisions for 20 large and complex building projects and 12 land development projects over the past 12 years. Throughout this journey, he has proudly delivered exceptional product management services to 17 reputable real estate development companies.
Reza has successfully spearheaded over a hundred marketing projects for seventeen reputable real estate development companies. Some of those project areas are listed below:
- Enhancing and enriching marketing strategies.
- Developing marketing plans and integrated marketing communication (IMC) plans.
- Executing operational marketing plans and advertising campaigns.
- Fostering initiatives for idea creation and creative problem-solving.
- Selecting budget-friendly, scalable digital marketing tools.
- Overseeing the production of digital and printed marketing collateral.
- Designing standard templates, sales enablement, calendars, and dynamic Excel models.
- Managing marketing events such as project launches, networking events, investor presentations, and grand openings.
In his professional journey, Reza Ghaedi has learned that adhering to the effective teamwork principles and embracing the value-innovation mindset are indispensable foundations for delivering excellent results in real estate marketing projects.
Besides, his analytical mindset and problem-solving skills have enabled him to interpret complex sales and marketing data, design customized KPIs, evaluate campaign performance, and make data-driven recommendations.
Key Focus Areas in Recent Studies and Research
Over the last three years, he has dedicated substantial time and effort to gaining a comprehensive understanding of the value chain in the North American building industry, expanding his professional network, and honing his expertise to offer top-notch services to the Canadian real estate sector.
- Exploring construction science and technologies in the low/mid-rise residential development in North America.
- Engaging in learning and upskilling endeavors focused on construction estimating methodologies, techniques, tools, and software in North America.
- Studying the supply chain of construction materials and equipment in North America.
- Staying informed about the latest advancements and innovations in construction materials and technologies in North America.
- Understanding the dynamics of the real estate market in Ontario.
- Studying Ontario’s real estate processes, procedures, and standard document.
- Studying project management in low/mid-rise residential construction projects in North America.
- Grasping the fundamentals and best practices of prefabricated and modular buildings.
- Exploring the integration of project management with Agile Mindset.
- Gaining insights into the foundations of exporting from Canada.
- Understanding key procedures and principles for establishing a legal entity in Canada.
- Exploring the landscape and dynamics of culture, diversity, and mindset across the Canadian workplace environment.
Let's Connect
Reza Ghaedi is always eager to connect with fellow industry enthusiasts. If you are actively involved in the North American real estate sector and open to expanding your professional network, he would be thrilled to connect with you.
Let’s build bridges and explore new opportunities together. Feel free to send him a connection request or drop a message on LinkedIn! As always, your constructive feedback and comments are highly valued and appreciated.
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